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Cereals – A Healthy Food

Adding Sugar Cereals

In the beginning, there were cereals. The cereals were rather plain and were not so tasty. So, the clever cereal manufacturer added sugar to them. He came up with great ways of adding sugar to the cereals, so that all the kids loved the way the cereals tasted.

This wonderful invention worked for some twenty odd years. Then one day, someone thought to ask what all that sugar might do to the children consuming the cereals. The cereals wagon train had to circle the wagons, and come up with a better plan.

Vitamin Fortified

This gave birth to the “vitamin fortified” label you see on the box of cereal now. The Vitamins and minerals, which are essential for the development of our children’s health, were added to the cereal mix, and all the parents were happy.

As a fairy tale, the cereals industry is a little missing in appeal, as a breakfast food; however, they’ve remained an expert. Almost 200 years ago, when cereals first came into being, it did not have very much appeal.

It tasted awful, and didn’t look much better. The purpose of the invention was for convenience and health. And those were the only purposes it served; taste and presentation were not figured into the equation.

Cereals – A Healthy Food

Then along came the Kellogg brothers, and cereal received a boost. Taste became an issue in the effort to sell more cereals. The World’s Fair was in Chicago, and the cereal industry was primed for their piece of the pie. It came, too.

The cereal was smashing success, puffed rice. It’s still around today, with sugar added. It had the added sugar at the fair, too. It sold like fire ripping through old lumber. The Kellogg Company was on the map.

Awareness Among the Parents

You still buy cereals from them today. A better grade of cereals, with many drastic changes since the turn of the 20 th century, but cereals nonetheless. There is truth to the story in that at some point in time, parents began to question the good that cereal packed with sugar could do for our children.

The parents believed that the cereals are to be consuming entirely too much sugar, and not enough of the food they needed to meet the requirements of nutrition. Kellogg Company, and others like them, saw part of their market slipping away from their hands and set about to correct the problem.

It was during the 70’s that so many cereals acquired the label “fortified with vitamins and minerals” you still see today. Thanks to many advances in the processing and extracting of vitamins from their natural sources, they could be added to the cereal mix during the early stages of processing, and presto, good cereals that’s good for you.

Cereals At Present

This continues today in many of the varieties of cereal we have available, many of them just for your health. Many cereals have combined wheat products, grains, and fruit into cereals that are not only vitamin fortified but also health fortified.

These cereals provide your vitamins, minerals, grain, and some fruit needs when you sit down to your breakfast meal. Cereals are one instance where demand has had a profound effect on the market.

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